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The Bithi di Barbagia brand is the result of a collaboration between a group of Sardinian Shepherds and the entrepreneur Flavio Briatore, who has always been attentive to issues in Sardinia, primarily in the agro-pastoral sector. Due to his profound belief in the great potential and excellence of the artisanal cheeses of the region, he encouraged and directed his flock to unite, create a unique brand, and market directly to the national and international markets, niche artisanal products, rightly valued and intended for consumers who appreciate its authenticity and quality
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